The record
The memo's typed text states that Johnson's Baby Powder had a 52.0% usage rate among African Americans and 37.6% among Hispanics, reports usage indices of 139 (African American females) and 101 (Hispanic females) for JBP talc and 151 (Hispanic females) for JBP cornstarch, and concludes that "The brand can increase volume in 1993 by targeting these groups."
Claim scope
The specific quantitative usage figures and the memo's explicit statement of intent to increase 1993 volume by targeting African American and Hispanic consumers. The verb 'targeting' is the memo's own word, not a characterization.
What this source does not establish
Nothing about asbestos, contamination, ovarian cancer, or any health risk. Item 2 of 'Major Opportunities' is a volume-growth rationale grounded in existing usage rates and usage indices. The memo gives a commercial reason for the targeting and no other reason.
Limitations
The 52.0%/37.6% figures are the memo's own reported household usage rates for its own brand. They are not peer-reviewed prevalence estimates and no source or methodology for them appears in the document.
Source
Gov Report — CHRG-116hhrg36060, p. 30 (Bates JNJ 000021093)