The record
A 2008 internal J&J email discussing repositioning the baby powder brand is quoted verbatim in the published Ingham opinion, including the phrases 'move out of the baby aisle,' a '$70M business,' and a 'Best for Baby' charter.
Claim scope
That by 2008 J&J internally discussed moving the powder brand away from baby-aisle positioning, in the exact words quoted by the court.
What this source does not establish
The sentence 'talc is not actually safe for use around babies,' which circulates in coverage of this email, is an adversarial paraphrase from an unpublished pleading — not a verbatim quote — and must never appear on the page. The court's quotation does not by itself establish why the repositioning was proposed.
Limitations
Quote only what Ingham quotes. Do not attribute a safety motive to the email; note the date and the court's citation of it without editorializing.
Source
Case Citation — Ingham v. Johnson & Johnson, 608 S.W.3d 663 (Mo. Ct. App. 2020), cert. denied, 141 S. Ct. 2716 (2021)